One thing to remember about your logo design is the capacity in which it will be used. Some places your logo may appear is your website, business cards, social media, letterhead or even company swag. You want to create something that captures attention wherever it appears. The most difficult decision to make is what direction you want to go with the look of your logo.

Establishing a brand guide is critical for maintaining consistent and polished marketing. If every content item you put out varies in color and font, users and potential customers will struggle to resonate with who you are as a company. Producing a consistent look and feel gives your company increased professionalism and credibility.