the story
After being in business over a decade, the team at Crazy Simple Education drastically expanded their products and offerings. With this change they realized their previous company name and branding simply did not represent the company they had become. We sat down with key stakeholders and discussed their collective vision for the new company brand. Our team took those notes and ideas and produced several logo and icon designs in addition to a handful of color palettes that embodied the theme their team had described. The group at Crazy Simple Education was thrilled with the branding packet our team presented and was able to select the logo and icon that resonated with them the most. After some brainstorming on adjustments to their mission, vision and core values our team set out to update all of their material. With close to 100 handouts and presentations and over 20 published books requiring complete redesigns this was an exciting, but large undertaking. All parties involved are loving the new look and feel of the brand and are excited to embark on this new chapter.
